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TONY HOFFER: “Making People Happy”
Did you know that last year there were 12 million new photographers in the U.S. alone? I didn’t either. I made that up. But you probably believed for just a second, didn’t you?
There is more pressure on photographers now than ever before to book clients, lower prices or to shoot in certain styles. At the same time, the simple joy of photography is thriving with new photographers. Many professionals are feeling the heat of this pressure… but there’s good news. There is a fresh, excited and new client base of willing spenders out there just waiting for us to give them what they want. Now we just need to figure out what that is…
About Tony:
I’m Tony Hoffer. Along with my wife Amy, I own Hoffer Photography. If you’ve ever wanted to meet a giant with a monotone voice, it’s your lucky day.
Over the past 5 years we’ve been shooting weddings, growing our business and trying to convince our clients to take us to cool places. We live outside of Philadelphia in a giant house that’s shaped like a 1970′s polaroid camera. We talk to each other exclusively in pig latin and at any given point we’re housing several stray horses. One of those three sentences is true.
Website: http://hofferphotography.com/
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JENNY JIMENEZ: “Dance Your Way to Better Dance Photos”
Pulling from her background in psychology and customer service, Jenny explores the ways our behavior can impact our results, whether it be during an initial client consult, a family session with an uncooperative child or walking onto a camera shy dance floor at a wedding reception. Who you are and how you act influences what you will get. We want you to get great photos.
About Jenny:
Jenny believes in self-expression, love and laughing your ass off. See also: high kicks. She began her career as a photographer in 1999 shooting music & events for Seattle’s alternative weekly papers. After covering a spatter of weddings from 2001- 2004, she decided to refocus her business on unions and families. Although her approach is documentary in nature, she isn’t afraid to move a coke can or serenade a grandpa if it allows her to get a better image. She’s been published and awarded but cares more about what you think, so judge her work for yourself at www.photojj.com.
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OLIVIA BROWN: “How to Kick Your Own Ass and Still Love Yourself in the Morning”
Wedding photography is no piece of cake. With a knack for playing hard and working harder, Olivia Brown has been kicking her own ass for years, honing her skills at capturing images that strike the heart. She believes in tough love spoken kindly, and will show you how to be your own best critic.
As the Foundation Workshop’s Official 2012 Photographer, and 2-year alumnus of the Foundation Workshop, Olivia knows a thing or two about a good challenge. She will share with you her own set of tools to help you learn tons from each wedding you shoot.
About Olivia:
Olivia has a very large mouth and loves to use it to laugh. She embraces life fully, drives motorcycles, windsurfs, and encourages adventuring. She is an internationally awarded photographer with background in journalism, silliness, and wine tasting. Her eye for quirkiness, and her ability to fall in love hundreds of times a day give her a level-headed but starry-eyed perspective. She can’t wait to talk to each and every one of you, but if you want to get to know her and her photos before that, visit her here website: http://www.oliviabrownblog.com
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KATRINA + ANDREW: “Marketing for the Internet Age: Social Media and Beyond”
Long gone are the days of relying upon a simple, beautifully crafted website, as a key part of your marketing strategy. In order for a business to take full advantage of a comprehensive, and mostly free, set of virtual tools, an aggressive and educated approach to real time media needs should be employed as part of a comprehensive marketing plan. This includes social media, SEO, and creative networking on the local level.
Social media is playing a crucial role in keeping real time novelties in the eyes and ears of your internet clientele. But, it’s merely a portion of a well-rounded and comprehensive approach to reaching all aspects of your viewership. The days of a single blog post per week, or day, are gone. Clientele now demand nearly daily, or real time, updates and insights into your world. What’s more, a strong internet presence is futile without the support of a strong base of local, regional, and national vendors who can give prestige to your efforts. This is backed up by paper publications, and networking group meetings in your locale. Print and magazine publications have leant a huge source of prestige to our studio on a state level.
About Katrina + Andrew:
After dropping out of Pre-Med at Indiana University, and ending up with a degree in Spanish and Sociology, Andrew Mejia put himself through technical school gaining certification in Microsoft Network operating systems in 1997. The lead to a lucrative career in California in LAN and WAN development with Microsoft’s arche-enemy SUN Microsystems in California, managing SUN.com and writing SUN’s standards for use of HTML, Java Script, PERL, and CSS across 150,000 pages of their website. When Andrew’s contract came to a halt, it was time to shift focus onto Katrina Wallace Photography, and leave CA for the AZ desert; Sedona. Andrew purchased the domain name SedonaBride.com on the notion that it would someday make a great name for a magazine. But alas, Sedona Bride Photographers was formed, and here we are today, 300+ weddings later…
Website: http://www.sedonabride.com
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